Would I seek strategic counsel from the person managing our CRM implementation?

Executives don't ask this question out loud. But they answer it every time they decide who belongs in the boardroom and who belongs in the project status meeting.

The execution gap isn't about intelligence or resources. It's about systems, accountability, and the unglamorous work that happens after the strategy meeting ends.

AI isn’t a vending machine.

Over 70% of consultant-led AI projects either underperform or outright fail, with research from Gartner and Boston Consulting Group highlighting that generic, one-size-fits-all approaches rarely translate into real business value.